There’s a secret magic word that, just by knowing it, can make our magic appear more loose, comfortable, and human—and therefore more fooling.

One year from today, will you be a better magician? Understand and harness the power of the Compound Effect to transform yourself into the magician you want to become.

Have you ever seen something so powerful that it makes the hair stand up on the back of your neck? My job, as a magician, is to try my best to help others experience that same magical feeling.

Have you ever heard a magician say something like “I don’t want them even thinking about methods”? Before you plead with your audience to pretend it’s real magic, consider that they can only feel like they saw something impossible if they first try to figure out how it could’ve been possible.

Every detail of our magic matters. What can we pay attention to, if we want to make all of our magic better?